Breast Cancer Alliance
website redesign
The redesign for this major research funder need to solve for many variables. Having begun with a local focus, BCA has expanded to a national level. They now interact with major research institutions and scientists and raise millions of dollars. Overall our goal was to portray an image of clarity and seriousness, one that is fresh and optimistic and clean…and one that employs but is not overwhelmed by pink (!). Researchers can easily find grant information, and donors can find information on why and how they should give.
