Westchester Land Trust
communications since 2012
A complete overhaul of Westchester Land Trust's communications began by taking their in-house newsletter—which had focused exclusively on local news—and transforming it into a bi-annual magazine featuring articles that position WLT as the area's authority on land preservation. Printing costs remained the same, but large photographs now illustrate the scale of their mission, and a bright palette reflects the organization's energy and optimism.
A redesigned website hammers the mission with more strong imagery and a simple navigation system that allows users ready access to crucial information. Meanwhile, invitations, fund-raising mailings, enewsletter, and stationery have now been brought together under a single, and similarly buoyant communications system.