McArdle’s
Website redesign
Founded in 1910, McArdle’s is a local institution. They are known for are their spectacular flower arrangements, beautiful houseplants, container design, easy Christmas tree delivery and, of course, the Annual Reindeer Festival. A business like this depends on a highly personal touch, but a website can bring efficiency and keep the phone from ringing quite so much. The challenge here was to create something that reflected the lovely, curated atmosphere of the shop and the quality and variety of the merchandise. But above all, the site had to anticipate a host of variables depending on the season, the customer and the delivery information. The site had to be easy to navigate and to update. A lot of moving parts!
