Ursa Minor
racing campaign identity
This identity for a sailing campaign out of Newport, Rhode Island needed to be simple and bold and work on everything from water bottles to spinnakers. The IC37 is sailed with a crew of 9 all of whose gear gives the coordinated look to the boat. Ursa Minor is a small constellation that contains the North Star at one end. The “o” in the name becomes the “north star” of the identity. Sail fast, Ursa Minor!
