Boys & Girls Club of Greenwich
Annual Report and Print Collateral
The Boys & Girls Club of Greenwich has been at the core of this community for decades and launched a new strategic plan this year. The immediate task of this annual report was to communicate the organization’s newly focused core values. But more broadly, our goal was to lead readers beyond an abstract, intellectual idea of the club’s value to a more immediate and visceral understanding. We were pleased to find that this newly energized design resulted in a marked increase giving this year.